Our regions
With sales in over 160 countries, we have a strong international profile
Introduction
Our geographic diversity and versatile, multi-product portfolio provides business resilience and a strong platform for future growth.
Whilst building on our strong profit base in mature markets, such as those in Western Europe, we pursue growth in emerging markets in Eastern Europe, Africa and the Middle East, and Asia.
The USA is another important growth market and one where we have rapidly expanded our cigarette and fine cut tobacco presence.
Rest of European Union
France is a key market for us in this region.
Rest of the World
Our strategy in this diverse region is delivering significant growth.
