Case studies
The Imperial Tobacco of today is an international, multicultural business that sells its products in over 160 countries
While the company has undoubtedly been successful in delivering shareholder value, integrating acquired businesses presents special challenges for a company committed to behaving responsibly and growing sustainably.
Explore our case studies to find out how we've tried to meet these and other challenges.
Product stewardship
See how we build detailed knowledge of our products and maintain awareness of the science and claims made about them.
Socio-economic
Find out more about the initiatives we have implemented to improve the lives of our employees, suppliers and their communities.
Occupational health and safety
See how we exercise responsible care for our employees and others involved in our business activities.
Responsible sales and marketing
See examples of how we are committed to promoting and selling our products responsibly, within the laws and voluntary agreements in the countries in which we operate.
Environment
Find out how we minimise the adverse impact of our products, activities and services on the natural environment, and work with our suppliers to reduce environmental impact where we do not have direct control.
Community
Find out how we have contributed to the wider community through our involvement in corporate citizenship, volunteering and charitable contributions.
